Our Mission
EDUCATE . BUILD . ADVANCE
Defining Principle #1
Educating players, coaches, and parents
Defining Principle #2
Solidifying the foundation of an athlete through mind, body, and skill
Defining Principle #3
Progressing players through and interactive relationship cycle of assessment, process of progression and advancement
Our Athletes Come From:
9 Different Youth Organizations
- Monroe Avalanche
- Sauk Prairie
- Sun Prairie
- West Madison Polar Caps
- Madison Patriots
- Verona Wildcats
- Reedsburg
- Waunakee
- Janesville
8 Different High School/Midget Programs
- Madison Capitols
- Team Wisconsin
- Milwaukee Admirals
- Verona High School
- Memorial High School
- Madison West High School
- Middleton High School
- Edgewood High School
11 Different Junior Teams
- Minnesota Mullets
- Dubuque Saints
- Des Moines Buccaneers
- Sioux City Musketeers
- Amarillo Bulls
- Janesville Jets
- Utah Outliers
- Johnstown Tomahawks
- Madison Capitols
- Sioux Falls Stampede
- Chippewa Steel
7 Different Professional Teams
6 Different College Teams
- University of Wisconsin
- UW Stevens Point
- UW River Falls
- Harvard University
- Providence College
- Miami of Ohio
- Minnesota Wild
- Nashville Predators
- Boston Bruins
- San Jose Sharks
- Toronto Furies
- Calgary Inferno
- HV71
College
Pro
OVER 200 SKATERS
MORE THAN 40 TEAMS
12 DIFFERENT LEAGUES
Meet The LEAD Team
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Josh Biser
Founder and Head Coach of LEAD Hockey. Assistant Coach for Verona Wildcats Varsity. Previous skating coach for the University of Wisconsin Badgers, Men's and Women's Program. Current skating coach for numerous junior, college, and professional level athletes. Crossfit certified instructor. Played college hockey at St. Olaf.
Skipp Benzing
Owner and Director of Crossfit Madtown. Has worked with elite level athletes and nationally ranked teams in various sports. Author of the book “The Development of a Weightlifter”. Bachelor’s degree in Exercise and Sport Science at the University of Wisconsin La-Crosse and a Master’s degree in kinesiology from California State University Fullerton.
Paul Zweifel
Owner and Director of Total Athlete Performance.
Bachelor’s degree in Kinesiology from UW-Milwaukee. Head Strength Coach for the Janesville Jets of the North American Hockey League, as well as various sports teams and clubs in the Madison area.
Claudia Kepler
LEAD Hockey Social Media Manager and Coach. Professional Hockey Player. Previously the captain of the Wisconsin Women's Hockey team 2017-18 season. Graduated from UW-Madison with a Bachelor's degree in Life Sciences and Communications.